Shellise Josephs and Kadene Brown return to discuss how they created a product based on purpose and value for Black women. During our discussion, Shellise and Kadene share the importance of marketplace disruption, their desire to collaborate and other black beauty brands, and how to develop and navigate relationships with customers and collaborators alike.  

 

Some highlights of what we cover:

• Why it’s important to surround your business with supportive advisors
• How representation in an under-served market creates brand loyalty
• Why “community over competition” isn’t just a buzzword
• How to develop a sound launch strategy with customer representation in mind

Check them out: https://beutymrkd.com/

 

About Shellise and Kadene:

Shellise Josephs is the Co-Founder of BE.U.TYRK.D and an Executive Director at Morgan Stanley. Shellise has a B.S. in Finance from the University at Buffalo and an M.S. in Finance from John Hopkins University. She has over 10 years of experience in Financial Services and Consumer Regulations.

 

You can connect with Shellise via Linkedin:

https://www.linkedin.com/in/shellisejosephs/

 

Kadene Brown is the Co-Founder of BE.U.TYMRK.D and a Senior Manager at Morgan Stanley. Kadene has a B.S. in Finance and Marketing from Suffolk University and an MBA from Fordham University. She has over 10 years of experience in Financial Services and Big 4 Consulting.

 

You can connect with Kadene via Linkedin:

https://www.linkedin.com/in/kadeneybrown/

 

If you’re a brand who needs a strategic unlock, contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected].

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