Giving context to top news from across alcohol through the reporting and research we've conducted at Sightlines:

1. Hemp-derived products have become one of the fastest-growing segments in beverage. Distributors now have a green light to pursue a segment with broad consumer interest and big margins.

Format, Familiarity Push Delta-8 Drinks to Top of Growth Chart

https://www.sightlines.news/analysis/format-familiarity-push-delta-8-drinks-to-top-of-growth-chart 

Breweries Cash In on Delta-9 Drinks With More Opportunity on the Way

https://www.sightlines.news/analysis/breweries-cash-in-on-delta-9-drinks 

2. Companies continue to wrestle with how to connect with young drinkers, but years of Sightlines insights are now becoming part of everyday conversations among bev-alc leaders. It's about paying attention to what consumers are showing and telling you.

How to Build a Flavor-Focused Brand

https://www.sightlines.news/analysis/how-to-build-a-flavor-focused-brand 

Vodka Dominates Canned Cocktails As Cost Effective Flavor Base

https://www.sightlines.news/analysis/vodka-dominates-canned-cocktails-as-cost-effective-flavor-base 

Young Drinkers Consume More, Most Interested in Price, Flavor, ABV

https://www.sightlines.news/analysis/young-drinkers-consume-more-most-interested-in-price-flavor-abv 

3. Wine has been in a rough spot for years. This October, industry leaders are launching the first collective marketing campaign in a decade. Can it work? Or do they need to look for lessons from consumers just like everyone else?

Alcohol’s Growth Increasingly Comes from New Wave Drinks Built Across Category Lines

https://www.sightlines.news/analysis/alcohols-growth-increasingly-comes-from-new-wave-drinks-built-across-category-lines 

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