The "Barbiecore" trend is inspired by the movie and encourages people to wear vibrant colors, especially pink, to channel good vibes and confidence
Pink is the color of summer and is associated with Barbie
The crew bought every can of pink paint from one company to use in the movie to capture older film techniques and make the audience feel like Barbie Land was tactile
The Barbie movie has generated so much buzz that people have been planning costumes for months
Pink has long been associated with the Barbie brand
After two weeks in theaters, Barbie had generated $351.4 million in North America, making it the fourth-biggest domestic release of the year
Globally, the Warner Bros. film has grossed $774 million, ranking it as the third-largest film of 2023.
Barbiecore is a viral fashion trend that's a homage to the stylish, feminine, and very pink Mattel fashion doll, Barbie. The trend is defined by a bright, vibrant color pink, and is all about embracing vibrant hues in everyday life.
The term "Barbiecore" was trademarked by Mattel in 2022. The trend has also been popularized by Valentino's Pink PP collection, which featured models in monochrome, hot pink looks for the Fall/Winter 2022 show.
Barbiecore has also made its way into home decor and interior design, with a palette made up primarily of hot pink, fuchsia, and magenta.
Some say that Barbiecore is a welcome mood-booster after the last few years.
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