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Beware the Knee-jerk Urge to Slash Marketing Budgets


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NEW YORK (AdAge.com) -- Mark Gambill, chief marketing officer of CDW, warned big marketers to resist the knee-jerk inclination to slash marketing budgets. In Manhattan to accept a Top Marketer award, Mr. Gambill offerd his observations and advice for the coming year of economic struggle. CDW is the 34th largest private corporation in the U.S. with $8.1 billion in annual sales.
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Ad Age VideoBy Advertising Age