From a surprise Super Bowl teaser to a groundbreaking country crossover, Beyoncé’s Cowboy Carter rollout wasn’t just an album release—it was a masterclass in strategic marketing. In this episode, we take you through the month-by-month journey of how Beyoncé dominated the conversation, reshaped country music narratives, and built a brand ecosystem around Cowboy Carter. From major brand collaborations to viral social media moments, we break down the marketing genius behind the album and its lasting impact on the industry. Whether you’ve followed every move or want to understand how Beyoncé keeps rewriting the rulebook, this episode is your ultimate guide to the Cowboy Carter era.