This week I deep dive into how Beyonce uses social media to promote her music using her new single Break My Soul as an example. 

I look at her Personal use of Social media and how it’s different to how uses social media for her business ventures and album campaigns

Then i'll look at her approach to Content - in this case her music and her assets so video, images etc is the content and how the biggest star in the world makes music that is relatable to the everyday person.