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In this episode of AffiliateTalk we discuss and give you a comprehensive overview of native advertising, exploring its costs, effectiveness, and strategic applications within digital marketing, particularly for affiliate marketers. 

They detail how native ads, which seamlessly blend with surrounding content, differ from traditional display ads by fostering greater user engagement and trust. 

Several articles break down pricing models like Cost Per Click (CPC) and Cost Per Mille (CPM), and discuss how costs fluctuate across various platforms such as social media networks (e.g., Facebook, TikTok, LinkedIn) and content discovery networks (e.g., Taboola, Outbrain). 

Additionally, the texts highlight crucial aspects of campaign management, including setting clear objectives, identifying Key Performance Indicators (KPIs), utilising analytics tools for optimisation, and adhering to Federal Trade Commission (FTC) guidelines for transparency to prevent deceptive practices.

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