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Beyond Black Friday | Building a Year-Round Customer Engagement Strategy
Boost your seasonal revenue and profit margins without falling into the trap of excessive discounting. Join me, Samantha Holyfield, on Marketing Con Sabor as we unravel strategies that blend ethical selling and quality product maintenance with smart marketing tactics. Discover the pitfalls of relying solely on holiday deals and prepare to leverage your existing customer relationships and data.
Through effective strategies like targeted email drip campaigns, learn how to ensure your seasonal success is built on a solid, year-round foundation, attracting not just deal hunters but loyal customers who return time and again. Crafting meaningful relationships is the cornerstone of sustainable growth, and it's not just about sporadic social media posts. Together, we’ll explore the power of consistent engagement, guiding potential customers from awareness to advocacy with content that resonates with your brand’s core values. Learn to overcome the email marketing chaos and maintain customer interest with strategic communication. By focusing on genuine interaction, especially in the bustling holiday season, you can transform initial interest into lasting loyalty, ensuring your customers keep coming back.
Lastly, we’ll dive into the art of building a strategic content calendar to elevate your digital marketing efforts, particularly during seasonal sales peaks. Organize your campaigns using tools like Excel spreadsheets to plan your messages, target audiences, and solve customer problems effectively. Aim to cultivate long-term relationships rather than catering to one-time discount hunters, boosting both customer retention and sales performance. This episode is packed with practical strategies, ensuring you not only survive but thrive during those crucial sales periods. Listen in and equip yourself for a future of sustainable business success.
Where to dive in:
(0:00:00) - Increasing Seasonal Revenue and Profit Margin
(0:10:22) - Building Relationships for Increased Sales
(0:15:56) - Fostering Customer Engagement for Increased Sales
(0:25:07) - Developing a Strategic Content Calendar
For more, visit https://hollyfieldconsulting.com/
About Samantha Hollyfield MBA, Co-founder of Hollyfield Consulting & Marketing Consultant: Samantha grew up in deep south Texas in the Rio Grande Valley. Before attending college and becoming a marketing consultant, she was a professional ballerina. Samantha retired her point shoes and attended Oral Roberts University, where she received a Bachelor of Science in International Business and a Master of Business Administration. Samantha has helped businesses in home health care, out-of-home media, print advertising, commercial and residential cleaning, commercial and residential roofing, executive coaching, online education, international ministry, self-publishing, solar solutions, and more bring their marketing goals to fruition. Her experience in target audience development, market research, copywriting, social media management, web development, graphic design, digital adverting, email marketing, along with B2B and B2C marketing strategies, give her the bird’s eye perspective needed to craft the right messaging for the right audience across marketing channels. Samantha is a proud Latino business owner here in Tulsa, Oklahoma. Her abuelos heart for teaching extends into her marketing work as she equips thought leaders, authors, and social-good entrepreneurs to strategically launch a podcast from a place of competence and confidence.
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By Samantha HollyfieldBoost your seasonal revenue and profit margins without falling into the trap of excessive discounting. Join me, Samantha Holyfield, on Marketing Con Sabor as we unravel strategies that blend ethical selling and quality product maintenance with smart marketing tactics. Discover the pitfalls of relying solely on holiday deals and prepare to leverage your existing customer relationships and data.
Through effective strategies like targeted email drip campaigns, learn how to ensure your seasonal success is built on a solid, year-round foundation, attracting not just deal hunters but loyal customers who return time and again. Crafting meaningful relationships is the cornerstone of sustainable growth, and it's not just about sporadic social media posts. Together, we’ll explore the power of consistent engagement, guiding potential customers from awareness to advocacy with content that resonates with your brand’s core values. Learn to overcome the email marketing chaos and maintain customer interest with strategic communication. By focusing on genuine interaction, especially in the bustling holiday season, you can transform initial interest into lasting loyalty, ensuring your customers keep coming back.
Lastly, we’ll dive into the art of building a strategic content calendar to elevate your digital marketing efforts, particularly during seasonal sales peaks. Organize your campaigns using tools like Excel spreadsheets to plan your messages, target audiences, and solve customer problems effectively. Aim to cultivate long-term relationships rather than catering to one-time discount hunters, boosting both customer retention and sales performance. This episode is packed with practical strategies, ensuring you not only survive but thrive during those crucial sales periods. Listen in and equip yourself for a future of sustainable business success.
Where to dive in:
(0:00:00) - Increasing Seasonal Revenue and Profit Margin
(0:10:22) - Building Relationships for Increased Sales
(0:15:56) - Fostering Customer Engagement for Increased Sales
(0:25:07) - Developing a Strategic Content Calendar
For more, visit https://hollyfieldconsulting.com/
About Samantha Hollyfield MBA, Co-founder of Hollyfield Consulting & Marketing Consultant: Samantha grew up in deep south Texas in the Rio Grande Valley. Before attending college and becoming a marketing consultant, she was a professional ballerina. Samantha retired her point shoes and attended Oral Roberts University, where she received a Bachelor of Science in International Business and a Master of Business Administration. Samantha has helped businesses in home health care, out-of-home media, print advertising, commercial and residential cleaning, commercial and residential roofing, executive coaching, online education, international ministry, self-publishing, solar solutions, and more bring their marketing goals to fruition. Her experience in target audience development, market research, copywriting, social media management, web development, graphic design, digital adverting, email marketing, along with B2B and B2C marketing strategies, give her the bird’s eye perspective needed to craft the right messaging for the right audience across marketing channels. Samantha is a proud Latino business owner here in Tulsa, Oklahoma. Her abuelos heart for teaching extends into her marketing work as she equips thought leaders, authors, and social-good entrepreneurs to strategically launch a podcast from a place of competence and confidence.