Boats don’t stop at borders, and in this episode, Host Kristina Hebert sits down with Joe Lynch, President of ICOMIA, to explore the behind-the-scenes work that keeps the global boating industry connected. Joe explains how ICOMIA helps harmonize standards, regulations, and best practices across international markets, making it easier and safer for marine businesses to operate worldwide. The conversation also examines global challenges such as water access, environmental pressures, and the industry's need for credible data to support smart policy decisions. Joe shares new insights from ICOMIA’s evolving research, including surprising findings about boat usage that could reshape how the industry approaches emissions and sustainability.

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