What truly makes an e-commerce brand succeed across borders? In this episode, we break down the real meaning of localization—beyond translation—and uncover how tailored user experiences, local payment options, and cultural alignment help brands connect deeply with regional audiences. Powered by insights from Lexiphoria, we explore how data-driven, mobile-first strategies boost conversions, ensure compliance and transform global browsers into loyal customers. Tune in to discover how smart e-commerce localization can unlock sustainable global growth.