In this episode of Beyond Both Sides, we explore a growing challenge in modern politics: the performance of authenticity.

After Kentucky Governor Andy Beshear criticized the use of “advocacy language,” we dig into a deeper question—whether the problem is the words themselves or a broader breakdown in trust between politicians and the public.

From “food insecurity” to “hunger,” does changing language actually make leaders more relatable—or just more rehearsed? And is this a messaging issue, or a sign that voters can tell when authenticity is being manufactured?

We’re also joined by Trevor Tkach, President and CEO of Traverse City Tourism, to discuss:

• What makes Traverse City a standout destination
• The future of the Pure Michigan brand
• How tourism plays a role in Northern Michigan’s recovery after recent flooding
• The challenge of balancing growth with community identity

Plus:

• Updates on Michigan’s statewide races
• AC Grand Rapids building toward its 2027 debut
• Flood recovery efforts across Northern Michigan