In this episode of Founders Future, host Mishal Saeed dives into the real-world strategies behind building a successful fractional HR agency from the ground up with Miranda Sharpnack, founder of SHARP HR, LLC.

Miranda shares her authentic approach to marketing and sales, emphasizing the power of meaningful in-person networking and strategic partnerships over traditional social media ads that generate activity but little business. She reveals how SHARP HR, LLC leverages LinkedIn Boolean searches and taps into long-standing personal connections as key drivers for generating quality leads and establishing trust with potential clients.

Mishal and Miranda also explore the challenges of scaling a solo operation while balancing the security of a 9-to-5 job and the ambition to grow SHARP HR, LLC into a full-time income. They discuss how creating polished marketing materials and establishing a professional online presence helped legitimize the brand, while also acknowledging the internal hesitation that comes with taking bigger risks.