The marketing textbooks say "own one category"—but tell that to Yamaha, who sells both pianos and motorcycles. Explore how brands like Samsung, Virgin, and BIC shattered conventional positioning wisdom to build billion-dollar empires across wildly different categories. Sometimes the biggest risk is playing it safe.

The marketing textbooks say "own one category"—but tell that to Yamaha, who sells both pianos and motorcycles. Explore how brands like Samsung, Virgin, and BIC shattered conventional positioning wisdom to build billion-dollar empires across wildly different categories. Sometimes the biggest risk is playing it safe.

Beyond Category: Strategic Brand Expansion

Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive.

In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results.

Ready to build something that lasts? Let's get started.

Business

Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive. In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results. Ready to build something that lasts? Let's get started.

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Beyond Category: Strategic Brand Expansion

Beyond Category: Strategic Brand Expansion