Join us as we delve into the persistent preference for .com domains within the domain investment community and uncover the factors driving this trend. Despite the emergence of new domain extensions, .com remains the gold standard due to psychological factors like nostalgia and the primacy effect, cultural influences such as universal recognition, strategic considerations for investment protection, and a general resistance to change. However, the landscape is shifting. This episode explores how non-.com domains are increasingly achieving high sales values, challenging the notion that success in the domain world is exclusively tied to the .com extension. We discuss the importance of diversification as a forward-thinking strategy in domain investing.