Conversations from the Show Floor

Beyond Connectivity: How Cisco is Rewriting the Rules of Wireless with Wi-Fi 7


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Live from the buzzing showfloor at Cisco Live, I’m joined by two of Cisco’s top wireless minds: Matt MacPherson, Enterprise Wireless CTO, and Jerome Henry, wireless standards expert and co-author of Wi-Fi 7 In-Depth.

In this packed conversation, we unpack the real breakthroughs behind Cisco’s Wi-Fi 7 announcements and explore how next-gen connectivity is already transforming the enterprise experience. From stadiums and hospitals to warehouses and schools, wireless is no longer just about speed. It's about orchestration, precision, and trust.

You’ll hear:

  • Why Wi-Fi 7 goes far beyond MLO (multi-link operation) and how it prioritizes real-time traffic based on actual needs
  • How AI is already managing wireless infrastructure, optimizing channel use and radio power in real time
  • Why fine timing measurement (FTM), BLE, UWB, and indoor GPS are unlocking hyper-accurate location services for smart buildings
  • How Cisco Spaces is using wireless data to improve space utilization, wayfinding, and the overall user experience
  • What it really takes to design high-density environments, especially when thousands of people show up and change the RF landscape
  • And how Wi-Fi 8 and AI-native architectures are already in development

Want to go deeper? Grab Jerome’s book Wi-Fi 7 In-Depth to explore the thinking behind the standard. And keep an eye out for his upcoming title on AI and wireless.

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Conversations from the Show FloorBy Neil C. Hughes