In this episode of "The Art and Science of Influence," host Gerald welcomes Jaye Lee, a renowned business coach and strategist known as the "CEO Whisperer." 

Jaye challenges the traditional emphasis on coaching credentials, arguing that domain authority will be the key differentiator in 2026 and beyond. She shares insights on how coaches can stand out by specializing in niche markets and leveraging technology like AI to enhance their services. 

Jaye emphasizes the importance of building personal expertise and aligning one's coaching practice with their true passions and strengths. This episode is a must-listen for coaches looking to redefine their approach and thrive in a competitive market.