In this episode of Founders Future, with host Ammar Elm, we meet Mike Wittenstein, the founder of Story Miners, a consulting firm that helps companies craft transformative business narratives to align strategy, culture, and customer experience. Mike shares his journey from IBM visionary to entrepreneurship, revealing how storytelling can unlock innovation, drive alignment, and help leaders architect—rather than command—the future. He discusses his unique approach to executive coaching, the power of "future stories," and how AI is revolutionizing creative strategy work—all while staying grounded in human-centric design.

Mike dives into the challenges of modern marketing, the importance of ethical value creation, and his vision for blending AI with creativity to help businesses thrive in an era of reinvention. From redefining industrial brands to the neuroscience of storytelling, this conversation is packed with insights on leadership, reinvention, and why the best strategies start with emotion. Listeners will walk away rethinking how they communicate vision—and perhaps even their own approach to the future.