On this episode of Business as UNusual, Aicila dives into disruptive podcast marketing with Chloe Williamson, podcast marketing strategist at Interview Valet. Chloe shares actionable insights for business leaders, brands, and health & wellness professionals eager to use long-form podcasting to drive true connection and visibility. Discover how to find your real audience, leverage podcasts for evergreen marketing, and why download numbers aren’t the only metric that matters.

Topics discussed in this episode:

• Rethinking audience targeting: Why being too broad or too narrow hurts your marketing
• The secret to effective guest placements: Human touch beats automation
• Why download numbers are out—what to measure instead for podcast ROI
• How to analyze competitors without falling into the comparison trap
• Building deep trust and connection via podcast conversations
• Podcast guesting best practices for entrepreneurs and brands
• Common myths about “big” podcasts and business exposure
• Steps to refine your audience and your goals before pitching podcasts
• Tips for growing in business by slowing down and trusting the process

Resources mentioned in this episode:

• Interview Valet: https://www.interviewvalet.com
• Chloe’s landing page: https://www.interviewvalet.com/chloe
• Free podcast marketing resources: https://www.podcastinterviewmarketing.com/

Ready to grow your brand? Visit Interview Valet for podcast marketing tips and a free consultation.

Want more insights? Explore the free resources and guides at Interview Valet to up your podcast game!

Stand out in business—subscribe to Business as UNusual for more real conversations with innovative leaders.

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.