In this episode of The Beauty We Love, I talk with DJ Turner, coach, strategist, and founder of Scaling Wellness, about what it really takes to build a thriving massage or wellness business beyond the solo practitioner model.

We explore:

• DJ’s journey from structural engineer and touring musician to location-independent entrepreneur
  

• Why fully booked isn’t always the finish line, and what’s beyond it
  

• The real operational, leadership, and mindset shifts needed to grow an ethical, million-dollar wellness business
  

• How DJ helps massage therapists scale without burnout, exploitation, or loss of purpose
  

• The power of being mission-driven, embracing freedom, and breaking generational ceilings
  

We also talk about the privilege of healing work, the reality of late-stage capitalism, and why decolonizing both wealth and wellness matters.

Whether you're a solo practitioner dreaming of expansion, or a wellness entrepreneur ready to build something bigger than yourself, DJ’s insight and clarity are not to be missed.

Resources & Links:

• DJ’s website: www.scalingwellness.com
  

• DJ on Instagram: @scalingwellness
  

• The Scaling Wellness Podcast: available on all major platforms
  

The Beauty We Love is hosted by Ellen Browning-Lafferty. Subscribe and leave a review to support the show.