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Beyond Getting Traffic: Web Strategy 201 (Episode 146)
Content Marketing 201: Beyond the Basics
We are obsessed with getting traffic to our websites. I want to challenge that concept, because let’s face it random traffic doesn’t do that much for you. Web Strategy 201 is getting beyond just “traffic” as a goal and making your site much more active in the sales process.
Site visitors are real human beings who have arrived from one of three predominant places: 1) Search, 2) Email, and 3) Social. So how do we take them from that first visit through to a making a purchase? Let’s look at that in Episode 146 including why Facebook Ads aren’t a good strategy for small companies like yours and mine.
Show Notes
Marketing Without the Marketing is now available on Spotify! Here’s the link, if that’s where you listen to podcasts: http://bit.ly/mwm-spotify
If you are able, fuel my efforts with a cup of coffee!
Published March 25, 2019 by Michael Boezi
The post Beyond Getting Traffic: Web Strategy 201 appeared first on Control Mouse Media, LLC.
View all episodes
By Michael Boezi
5
1919 ratings
Content Marketing 201: Beyond the Basics
We are obsessed with getting traffic to our websites. I want to challenge that concept, because let’s face it random traffic doesn’t do that much for you. Web Strategy 201 is getting beyond just “traffic” as a goal and making your site much more active in the sales process.
Site visitors are real human beings who have arrived from one of three predominant places: 1) Search, 2) Email, and 3) Social. So how do we take them from that first visit through to a making a purchase? Let’s look at that in Episode 146 including why Facebook Ads aren’t a good strategy for small companies like yours and mine.
Show Notes
Marketing Without the Marketing is now available on Spotify! Here’s the link, if that’s where you listen to podcasts: http://bit.ly/mwm-spotify
If you are able, fuel my efforts with a cup of coffee!
Published March 25, 2019 by Michael Boezi
The post Beyond Getting Traffic: Web Strategy 201 appeared first on Control Mouse Media, LLC.