Previously I did a Claude AI Review where I said I liked Claude for brainstorming and writing. So why do I also use Perplexity?

Perplexity comes in a close second for me for writing and brainstorming, but the real power of Perplexity is its capability to bring in real-time information from the Internet, my websites, and the websites of others into my work. With Claude, I often have to copy and paste information from websites to give it more data to work with, but Perplexity can work with me just dropping in a url. This ability to gather more info in real-time is critical for a lot of the projects I work on.

As a long-time Internet user, I remember the days when Google wasn’t the dominant search engine. We had lots of tools back then like Infoseek and Ask Jeeves. Google rose to dominance because of its clean interface and because it gave you better results to your questions. But today, Google is full of sponsored results and heavily SEO-optimized content. So much so, that when you need an answer to a question, Google isn’t your best source anymore.

Let’s look at an example. Let’s say I want some accounting software so I am looking for some QuickBooks alternatives. Let’s run the phrase “suggest some alternatives to QuickBooks for small business bookkeeping software.” When I do this search in Google, the first 4 results are all sponsored, including one advertisement for Quickbooks – the software I am trying to avoid! The next result is an AI Overview from Google’s Gemini. So essentially, Google’s entire search engine first page is a bunch of ads and an AI overview. So even Google knows that AI search results are more useful than old-style search but uses the opportunity to flood you with ads before you get to any useful results.

Perplexity also includes citations/sources, so you know where the data came from. (see the numbers above)

This is critical as some AIs have been known to make up some statistics, or in the case of lawyers, make up case law. By having the source readily available, you can quickly check the validity of the data.

Perplexity is a great tool for brainstorming because it can also gather information from the websites you are using as a base or for inspiration. Here are two example prompts:

Suggest some passive income products that could be added to my website at https://captaintime.com

Prompt: Suggest some good referral partners for my time coaching practice at https://captaintime.com

Now let’s try some writing from existing online content. In this case, to write a social media message to promote a blog post on my social media profiles. Great results, and it creates hash tags and adds appropriate emojis for me.

Prompt: Create a social media message to promote this blog post. Make it warm and friendly and include emojis. https://captaintime.com/the-surprising-link-between-exercise-and-productivity/

Prompt: Write a marketing plan for my time coaching practice at https://captaintime.com

The marketing plan for Captain Time, led by Garland Coulson, aims to leverage his 25 years of experience in time management, his best-selling book, and his extensive training services to attract individuals and organizations seeking to improve their productivity. The plan will focus on highlighting Garland’s expertise, building a strong online presence, and offering tailored solutions to meet the diverse needs of clients.

By implementing these strategies, Captain Time can effectively reach and engage its target market, establish a strong brand presence, and drive growth in the time coaching practice.

You can also use Perplexity to gather information from prospects and clients. Here is an example where a web design firm could analyze prospect’s websites to find opportunities to approach prospect’s about improving their website’s design and marketing. Do you think I should forward this one to CNN? 😁

Prompt: Analyze this website url from a marketing perspective to suggest ways we could redesign the site for them to make it more visible and generate more leads – https://www.cnn.com/

To redesign the CNN website (cnn.com) with a focus on increasing visibility and generating more leads, here are several strategic recommendations based on marketing and web design best practices:

By implementing these strategies, CNN can enhance its website’s usability, improve its visibility through SEO, and effectively generate more leads by engaging visitors and providing them with valuable content.

Here is another analysis example. Let’s say you are comparing two types of software and want to see the pros and cons of each.

Prompt: Compare Hub Spot to Go High Level for CRM systems from a digital marketing agency perspective.

When comparing HubSpot and GoHighLevel from the perspective of a digital marketing agency, several key differences and similarities emerge that can help you decide which platform is more suitable for your needs.

Perplexity makes it easy to share your results with a simple share button on the top right corner that lets you copy a shareable link or share the result on Facebook, What’s App, or X.

Perplexity AI is a great addition to my AI toolkit and a tool I use every day, especially when I am doing online search or need to incorporate web information into my research and writing. I highly recommend it. If you enjoyed my Perplexity AI review, please hit the Like and Subscribe button on the video and share this article and video with others to support independent content creation.

Need more help? Check out our Time Titans and Time Mastery Collective productivity coaching programs which include learning how to use AI in your every day workflow to supercharge your productivity.

The post Beyond Google: Captain Time’s Perplexity AI Review appeared first on Time Management Training.