In this episode of Beyond Growth, we speak with Rob Noonan from the University of Chester, whose recent work challenges the dominant economic narrative that growth is always good. Drawing on his 2024 publications, Rob explores how capitalism and the pursuit of extrinsic goals have contributed to poor public health, widening inequalities, and unsustainable futures. We discuss what this means for local government leaders and policymakers: how can councils reframe their goals, shift priorities, and build healthier, fairer communities without relying on endless economic expansion?