CIAM enables organisations to securely capture and manage customer identity and profile data, as well as control customer access to certain applications and services.

Usually providing a variety of features including customer registration, self-service account management, and 2FA/MFA, the best CIAM solutions ensure a secure and seamless customer experience.

But how can enterprises hit a balance between security and customer friction?

In the first of two EM360 analyst podcasts with Beyond Identity, Chief Research Analyst at IT-Harvest, Richard Stiennon speaks to Jing Gu, Senior Product Marketing Manager, about the role CIAMs play when it comes to managing end-user activities.