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Convergent's Jay Werth and Pam Reid discuss the importance of conducting a feasibility study before launching a capital or comprehensive campaign. 

Pam emphasizes that feasibility studies provide crucial intelligence for a case for investment development and informed decision-making. She also introduces the IMPACT acronym for case content: Introduction, Mission, Problem, Actual Impact, Call to Action, and Transparency. Pam advises that draft cases should be concise, visually appealing, and tailored to the audience. 

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