Optimizing for conversion rates is often linked to landing pages - and for good reason. But we all know landing pages are just the tip of the iceberg. In our September 16 web clinic, our research team explored how you can apply our Conversion Sequence and improve results in myriad areas, from ecommerce and shopping cart pages to lead-generation paths, homepages, and more. If you're looking to increase ROI in several places on your site, these are the strategies that will help you get there.