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Beyond Logos and Labels: Deep Dive into the Essence of Successful Branding
In this episode, I sit down with Radhika Butala, the brain behind The Better Collective, a brand consultancy blending business insight with creative branding. From her early days reporting for CNBC to leading one of Australia's delegations, Radhika's journey is as diverse as it is fascinating. She dives deep into how her consultancy helps both legacy businesses and startups navigate the complex Indian market, touching on her direct work with consumer brands across various sectors. It's a candid chat filled with real stories and practical advice, perfect for anyone looking to understand or make their mark in India's vibrant business landscape. Join us for a conversation that's as insightful as it is engaging, straight from someone who's been at the forefront of brand building in India.
Key moments:
2:00 Introduction to Radhika Butala
5:00 Changing landscape of Global media
15:00 The consumer market in India
25:00 What brands are doing in India
47:45 How branding will affect future consumer markets
53:00 Branding tips for small businesses
1:00:30 The importance of knowing your product and audience
1:11:10 How your business can enter the Indian market
1:16:00 Branding advice for small business owners
Follow Radhika Butala below:
Instagram: https://www.instagram.com/radhikabutala/?hl=en
The Better Collective: https://thebettercollective.co/The Better Collective
Instagram: https://www.instagram.com/thebettercollectiveco/?hl=en
🔗 Connect with SME Guru:
Instagram: https://www.instagram.com/smegurutalksbiz/
TikTok: https://www.tiktok.com/@smeguru
LinkedIn: https://www.linkedin.com/company/smegurutalksbiz/
Facebook: https://www.facebook.com/SMEGuruTalksBiz/
Website - https://www.sanjaygidwani.com/
🏢 Dive Deeper with Agentify:
Ready to explore the potential of property investments for your business? Check out Agentify — your dedicated partner in paving the way to financial growth: https://agentify.com.au/
🎧 Subscribe & Stay Updated:
If you found value in this episode, make sure to subscribe to the channel!
💬 Join the Conversation:
Got an inspiring business or property story? Or a burning question? Reach out via email at [email protected] or DM us on https://www.instagram.com/smegurutalksbiz/.
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By SME GuruIn this episode, I sit down with Radhika Butala, the brain behind The Better Collective, a brand consultancy blending business insight with creative branding. From her early days reporting for CNBC to leading one of Australia's delegations, Radhika's journey is as diverse as it is fascinating. She dives deep into how her consultancy helps both legacy businesses and startups navigate the complex Indian market, touching on her direct work with consumer brands across various sectors. It's a candid chat filled with real stories and practical advice, perfect for anyone looking to understand or make their mark in India's vibrant business landscape. Join us for a conversation that's as insightful as it is engaging, straight from someone who's been at the forefront of brand building in India.
Key moments:
2:00 Introduction to Radhika Butala
5:00 Changing landscape of Global media
15:00 The consumer market in India
25:00 What brands are doing in India
47:45 How branding will affect future consumer markets
53:00 Branding tips for small businesses
1:00:30 The importance of knowing your product and audience
1:11:10 How your business can enter the Indian market
1:16:00 Branding advice for small business owners
Follow Radhika Butala below:
Instagram: https://www.instagram.com/radhikabutala/?hl=en
The Better Collective: https://thebettercollective.co/The Better Collective
Instagram: https://www.instagram.com/thebettercollectiveco/?hl=en
🔗 Connect with SME Guru:
Instagram: https://www.instagram.com/smegurutalksbiz/
TikTok: https://www.tiktok.com/@smeguru
LinkedIn: https://www.linkedin.com/company/smegurutalksbiz/
Facebook: https://www.facebook.com/SMEGuruTalksBiz/
Website - https://www.sanjaygidwani.com/
🏢 Dive Deeper with Agentify:
Ready to explore the potential of property investments for your business? Check out Agentify — your dedicated partner in paving the way to financial growth: https://agentify.com.au/
🎧 Subscribe & Stay Updated:
If you found value in this episode, make sure to subscribe to the channel!
💬 Join the Conversation:
Got an inspiring business or property story? Or a burning question? Reach out via email at [email protected] or DM us on https://www.instagram.com/smegurutalksbiz/.