In this episode of the Beyond Marketing Podcast, Gary Raucher - Executive VP for Product, Marketing, and Merchandising at ASICS - takes us on a journey through the brand’s rich history and reveals how the foundational purpose continues to drive its modern marketing strategies.

Learn how ASICS differentiates itself in a competitive market by focusing on authentic storytelling and inclusivity rather than a "winning at all costs" mentality - with insights from impactful campaigns like "New Personal Best". We dive into how ASICS leverages consumer behaviour insights and community engagement to create meaningful connections with its audience, as Gary discusses the importance of balancing the brand's heritage with innovative marketing tactics to stay relevant in today's fast-paced world.

Tune in to explore how ASICS's commitment to its roots fuels innovation and sets the brand apart in the global marketplace.

In this episode of Beyond Marketing, we sit down with Emily McDonnell, Head of Creator Partnerships UK & Northern Europe at Snapchat, to uncover why Snapchat is considered the happiest place online. 

Emily delves into the platform's explosive growth - 432 million daily active users - and how it fosters authenticity and genuine connections in a digital age often dominated by overproduced content. We debunk the myth that Snapchat is just for teenagers and delve into how it is an "and", not an "or" platform. Tune in to hear her insights on the future of the creator industry and how Snapchat is leading the way in making social media a happier, more genuine place.

In this episode of Beyond Marketing, @AlejandraTravels shares her journey of resilience and self-discovery as a travel content creator and digital nomad.

We dive into the power of resilience as Alejandra reflects on how she found the inner strength to leave behind her career, relationship, and old life to pursue her PhD in digital nomadism and chase her evolving dreams. She opens up about what resilience truly means - facing challenges with unwavering determination and never giving up, even when the world seems to fall apart.

Alejandra discusses how her purpose has evolved, embracing uncertainty and redefining success on her own terms. She also sheds light on the reality behind her nomadic lifestyle and content creator journey, focusing on authenticity and building a genuine community.

Tune in for an inspiring conversation about dreaming big, breaking boundaries, and finding gratitude in both challenges and triumphs.

In this episode of Beyond Marketing, we uncover how to navigate Reddit with its Lead Strategist Alexandra Comito. Tune in to learn how brands can navigate the nuances of the platform, connect with its diverse communities, and leverage its unique culture for authentic engagement. Alexandra offers insider strategies, revealing why “Reddit is unparalleled for engagement” and how brands can thrive by embracing transparency and listening to organic conversations. 

From building communities to activating successful campaigns, this episode is packed with actionable insights that will change your perspective on Reddit. Don’t miss out on these valuable tips to elevate your brand’s presence.

In this captivating episode of Beyond Marketing, we dive deep into the beauty world with Vic Ceridono, a trailblazer player who redefined beauty to be simple. Here, Vic shares her incredible journey - from her early days as a beauty blogger and journalist in Brazil to becoming one of the most renowned beauty influencers and the founder of Vic Beauté brand.

Discover the challenges she faced transitioning from traditional journalism to the ever-evolving landscape of social media, and how she mastered the art of content creation across various platforms. Besides opening up about the struggles and triumphs of launching her own beauty brand, Vic Beauté - grounded in simplicity and authenticity - she passionately discusses the empowering role of makeup in women's lives and how she believes it can boost confidence and self-expression.

In this episode of Beyond Marketing, Maira Genovese, Founder and CEO of MG Empower, sits down with Oliver Yonchev, CEO and Co-founder of Flight Story, to explore the transformative power of generative AI in the creative and marketing industries.

They delve into the importance of embracing failure as a pathway to innovation, the evolving role of AI in augmenting creativity, and strategies for leaders to foster a culture of experimentation. Yonchev shares his bold predictions for the future of creative teams, emphasizing that “the skills that [they] possess will be redundant in three years,” and offers practical insights on how businesses can adapt to rapid technological advancements.

Join us for a thought-provoking discussion on leadership, innovation, and the future of marketing.

Tune in as we explore what truly means to redefine success in today's business world. We discuss how traditional gender roles in leadership are being shaken up, and dive into why physical workspaces are still so important for sparking innovation and building connections. This conversation offers a fresh perspective on what it means to run a successful business today.Join our host, Maira Genovese, Founder and CEO of MG Empower, as she chats with the inspiring Gabriela Hersham, Co-Founder & CEO of Huckletree. Gabriela shares her refreshing take on female leadership, focusing on performance over quotas, and why in-person collaboration is key. From debunking the hype around virtual offices to emphasizing the value of a creative workspace, Gabriela offers insights that challenge conventional thinking and inspire a new approach to business growth and leadership.

Who hasn’t ever stopped whatever it is that they were doing for a peek at the grand interval shows of the American Football League final, the Super Bowl (that under the production company of no one less than Jay-Z, has brought to its stage Rihanna, Bruno Mars, JLo and Shakira, among other stellar artists)? 

The world of sports seems to have taken over pop culture, permeating fashion, music and consumerism across the most diverse cultures and communities. Or would it be diversity that is reshaping the businesses? The answer is yes. Some of the most long-established industries are manoeuvring to stay relevant across the exponential rise of new and powerful groups.   

In this touchdown episode of Beyond Marketing - The Podcast, the Cultural Strategist for the iconic NFL, Javier Farfan, opens up about the moves to access and engage the audiences that will shape the dynamics of the new economy, and “future-proof the business”. Alongside our hosts, Farfan pinpoints the focus on bringing the so-called minority groups into the fields of American football. He states the relevance of women’s, LGBTQ+ and Latin communities' voices and a targeted strategy to engage kids and youth.

A lesson on how to recognize and anticipate new audiences, and effectively reach and retain them - from identifying cultural and geographic nuances to the partnership with influential voices and media outlets, and new technologies. The NFL is building a new football for a new world, and those cultural strategies will fit right into any business that wishes to thrive in this already-rolling future. 

In the early 2000s, Camila Coutinho was one of the first influencers to have one million followers. As a pioneer of the era of the mega influencer, she not only took part in the birth and evolution of a world-changing new industry but she was also savvy enough to capitalise on the business opportunities within it – predicting and shaping a future that few others could imagine at the time. 

In this episode of Beyond Marketing, Camila joins long-time friend and MG Empower CEO, Maira Genovese, to discuss the past, present and future of social media and the creator economy. 

From an incredible personal journey – Camila went from blogging about her “outfits of the day” to hosting TedTalks, becoming a leading voice in culture and tech, and founding companies like GE Beauty, a responsible beauty brand – to the evolution of AI and the impact of algorithms on critical thinking, this conversation is wide-ranging and important. Listen for inspirational women, epic life stories, and thought-provoking explorations of business and culture.

#GEBEauty #CamilaCoutinho #Marketing #Podcast #MarketingPodcast #InfluencerMarketing #Influencer #Beauty

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No início dos anos 2000, Camila Coutinho foi uma das primeiras influenciadoras a ter um milhão de seguidores. Como pioneira da era da mega influência, ela não só participou do nascimento e da evolução de uma nova indústria que mudou o mundo, como também foi visionária ao capitalizar as oportunidades de negócio dentro dela – prevendo e moldando um futuro que poucos poderiam imaginar na época.

Neste episódio de Beyond Marketing, Camila se junta à amiga de longa data, fundadora e CEO da MG Empower, Maira Genovese, para discutir o passado, o presente e o futuro das mídias sociais e da economia de criadores. De sua incrível jornada pessoal – Camila passou de compartilhar seus "looks do dia” a apresentar TedTalks, tornando-se referência em assuntos como cultura e tecnologia, e fundando empresas como a GE Beauty, marca de beleza consciente – até a evolução da IA ​​e o impacto dos algoritmos no pensamento crítico, prepare-se para uma conversa ampla e importante. Um bate-papo com mulheres inspiradoras, histórias de vida épicas e reflexões instigantes sobre negócios e cultura - ouça agora.

What’s the secret to successful branded content? For viral Brazilian comedy sensation Esse Menino, the immediate response was, “Being hot.” But what he really meant was this: it’s all about brands not being afraid to take creative risks, and giving creators like himself the freedom to be their authentic selves.