By now, you’ve likely heard about plant-based substitutes and alternatives rising in popularity. This week, we talk about two companies who are changing the meat substitute game: Beyond Meat and Impossible Foods. You may have seen their names pop up on restaurant menus, in grocery stores, or at your favorite coffee shops during your morning caffeine run. We introduce the founders, speak briefly on their background and why they started the companies, and then discuss the unique differences that set the two apart. What are their mission statements and how have they exemplified these values? What are the differences in ingredients, processing, and nutrition between the burgers, and compared to meat? Are they more sustainable than meat? What values might guide a consumer to choose one over the other (e.g., prioritizing taste vs. prioritizing ethical production?) We spill all the details and can’t wait to hear your thoughts!