Host Anthony Desiato introduces the subseries BEYOND MY COMIC SHOP, featuring tales in and around the comic book world. In this installment, Anthony presents the sequel to Episode 3.8 of My Comic Shop History with guest Jermaine Exum (aka Lord Retail), the manager of Acme Comics in Greensboro, NC. Continuing their original conversation, Anthony and Jermaine discuss the role of the comic book retailer today, the state of the industry, and the current controversy over incentive covers. (Encore presentation. Originally aired as an episode of Flat Squirrel Tales on 10/4/17.)