Technology always needs technical support. But today nearly every technology vendor company provides a “one size fits all” support model. The problem is that the level of support is often too much or too little for the customer’s needs. In this podcast Cary Gumbert, the global lead for commercial support at Dell, discusses a new support model called ProSupport. It presents a paradigm shift -- a modular model that offers global, pre-packaged and standardized support services with a consistent level of support from the desktop to the datacenter—all designed to simplify how companies run IT.