In this engaging episode of Pulse by Intuji, Julian Wallis speaks with Scott Noblit, a seasoned UX design expert with over two decades of experience in digital product development.

Starting his career before the dot-com bubble and currently leading experience design initiatives at Expedia Group, Scott shares valuable insights on human-centered design, the evolution of user experience, and the future of AI in design.

00:00:00 Podcast Intro
Episode snippets and guest background highlights
00:01:20 Guest Introduction
Julian introduces Scott Noblit and his extensive background in tech and digital design.
00:03:31 Digital Evolution and Early Career
Scott discusses his journey from the dot-com era through to modern digital product design.
00:07:00 Core Design Principles
Deep dive into what makes experiences meaningful and how to prioritise user needs.
00:15:15 Experience Design at Expedia
Scott shares insights on designing travel experiences during challenging times.
00:17:34 AI Impact on Design
Discussion on how AI is changing experience design.
00:37:16 Aligning Design with Business Outcomes
Moving Beyond Feature-First Thinking
00:45:12 Future of Digital Experience & Career Reflections
Scott's perspective on attention fatigue and lessons learned throughout his career.

Key Takeaways from this Episode:

• The evolution of digital product design from websites to complex user experiences
• How to effectively conduct user research that drives meaningful outcomes
• Balancing technological innovation with human needs
• The importance of aligning design decisions with business objectives
• Navigating the future of AI in experience design
• Building products that truly matter to users
  
  

Learn More About Intuji:
Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.

Connect with Us:
Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)
Intuji Website: (https://intuji.com/)

Don’t forget to like, subscribe, and share this episode if you found it insightful!