And that’s a wrap... for now!

In our final Behave! episode of series one, Richard Shotton and Will Hanmer-Lloyd discuss the importance of framing brands pricing and promotions to change consumers perception of quality and value and influence their behaviour. Using examples including the ever inflating price of engagement rings, they explain the impact context and storytelling can have on a brands perceived value and their customers.

Don't forget to subscribe for updates about our latest podcasts!

Hosted on Acast. See acast.com/privacy for more information.