Judy Sroufe, VP of brand marketing and communications at Standard Textile, joins the podcast to discuss the how the company defined its purpose, gained internal consensus for it, and the lessons learned along the way.

Beyond Profit - A Discussion with Standard Textile's Judy Sroufe

A podcast of the ANA Center for Brand Purpose, Beyond Profit serves up inspirational and insightful interviews with today’s foremost leaders in the purpose movement.

Hosted by Ken Beaulieu, head of the ANA Center for Brand Purpose, this podcast will help you learn about the power of purposeful marketing and why being a force for good and for growth can be a game-changer in a competitive marketplace.

Business

Marketing

A podcast of the ANA Center for Brand Purpose, Beyond Profit serves up inspirational and insightful interviews with today’s foremost leaders in the purpose movement. Hosted by Ken Beaulieu, head of the ANA Center for Brand Purpose, this podcast will help you learn about the power of purposeful marketing and why being a force for good and for growth can be a game-changer in a competitive marketplace.

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Beyond Profit - A Discussion with Standard Textile's Judy Sroufe

Beyond Profit - A Discussion with Standard Textile's Judy Sroufe