Patagonia needs little introduction. It is one of the most socially conscious and successful brands in the world. As part of its evolution, the company recently changed its purpose statement to: “We’re in the business to save our home planet.” In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Patagonia’s director of philosophy, Vincent Stanley, explains what that purpose means for a company in business to sell clothes, how the brand redefines responsible business in a time of ongoing social and ecological crisis, and the next steps in Patagonia’s journey to make a difference.