In this episode of Beauty Talk Confessions, Kati reflects on her conversation with Cindy Tusa and unpacks what that phrase really means in real life and in the treatment room.

Starting from her own journey into aesthetics through waxing, Kati shares how her understanding of skincare evolved from rigid protocols and product driven systems into something much deeper. This episode explores the shift from treating skin by checklist to truly seeing clients as whole humans and learning how to listen, communicate, and educate with intention.

Through personal stories, experiences training staff, and real client transformations, Kati breaks down why ingredient knowledge, honest consultations, and emotional intelligence matter just as much as technique. This is a conversation about trust, consistency, and why great results come from connection, not pressure or sales tactics.

If you are an esthetician who struggles with selling products, feels disconnected in the treatment room, or wants to build deeper client relationships, this episode will resonate.

In This Episode, Kati Shares

• What “it’s about the skin, but it’s not about the skin” actually means
• Her early experiences with protocol driven skincare systems
• How ingredient knowledge builds confidence and trust
• Training staff to think critically instead of relying on scripts
• Why connection matters more than perfection
• The difference between selling and educating
• How listening changes treatment outcomes
• A powerful client transformation that started with skincare
• Why consistency and patience lead to real results

The Takeaway

Great skincare is not about rushing, convincing, or selling.

It is about listening, educating, and meeting people where they are. When clients feel seen, understood, and supported, results follow naturally. Real transformation happens when we slow down, trust the process, and treat skin as part of a much bigger picture.

Connect with Kati & Beauty Talk Confessions

Instagram & TikTok: @beautytalkconfessions
Podcast Page: https://www.flagstaff-skincare.com/beautytalkconfessions

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If You Loved This Episode

If this reflection resonated with you, screenshot the episode and tag @beautytalkconfessions. If there is a topic you want Kati to unpack in a future solo episode, send her a message and let her know.

See omnystudio.com/listener for privacy information.