12.23.2020 - By Outreach
People hate to change. We love the comfort of the status quo.
By our very nature, salespeople are agents of change. But what does that mean for discovery?
In this episode, I interview David Morse, Chief Customer Officer/Chief Revenue Officer at TrueMotion, about the art and science of discovery.
What we talked about:
The role of discovery in the sales process
2 changes in discovery today: time and information
The psychology of change
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