Latinx is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology.

Natalie Fragkouli, the mastermind behind the most successful digital legal marketing strategies in Spanish in the U.S., joins us for a conversation on her new book Beyond Se Habla Español: How Lawyers Win the Hispanic Market. She co-authored the book with Liel to address why lawyers can no longer afford to ignore this booming market.

At a growing rate of 1.5 million per year and projected to account for 80% of the total U.S. total population growth by 2040, Hispanics are a necessary market for your law firm to thrive now and in the future. And in this episode, we explore the simple steps you need to become relevant to this vibrant Latinx market.

Resources mentioned in our episode:

• BUY NOW - Beyond Se Habla Español for $0.99 for a limited time
• Hispanic Legal Marketing by Nanato Media

Send us your questions at [email protected]

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!