Your website traffic might be dropping—even if your Google rankings look fine. What’s going on? In this episode, we explore how generative AI tools like ChatGPT and Perplexity are changing the game, giving users direct answers and bypassing websites entirely. Learn why traditional SEO metrics are no longer enough, and discover strategies to optimise your business for AI visibility—structured data, clear descriptions, and verified online presence. Tune in to find out how to track both search engine performance and AI recommendations to stay ahead in the new era of discovery.