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Beyond Specialisation: How Businesses Benefit When Opposites Attract
The notion that people within a business cannot excel at everything
typically prompts organisations to pursue particular orientations. They
may be "customer focused" or put "employees first". Some are "adaptable"
while others are "systems driven". However, new research from the
Australian School of Business is challenging traditional business logic
by revealing that ambidextrous organisations – those that adopt a more
flexible approach and embrace the opposites – are more successful in
terms of business performance, customer loyalty and staff engagement.
Ambidexterity means more than being adaptable, it is about seeing value
in the opposites, then striving to achieve them.
View all episodes
By theBoxThe notion that people within a business cannot excel at everything
typically prompts organisations to pursue particular orientations. They
may be "customer focused" or put "employees first". Some are "adaptable"
while others are "systems driven". However, new research from the
Australian School of Business is challenging traditional business logic
by revealing that ambidextrous organisations – those that adopt a more
flexible approach and embrace the opposites – are more successful in
terms of business performance, customer loyalty and staff engagement.
Ambidexterity means more than being adaptable, it is about seeing value
in the opposites, then striving to achieve them.
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