In this episode of Founders Future, with host Mishal Saeed, Susan Mooney, founder of Spirits Consulting Group, shares her insights on scaling a consulting business in the fast-evolving beverage industry. With 15 years of experience, Susan discusses how she maintains alignment with her company's vision while empowering her team, and reveals how she's expanding beyond spirits into coffee and innovative functional beverages like THC dosing technology.

The conversation explores the intersection of technology and human intuition in marketing, with Susan advocating for a "human plus AI" approach that enhances efficiency without sacrificing creativity. She also shares her vision for the future—emphasizing team building, digital marketing expansion, and AI-powered consumer models that shift from product pushing to personalized discovery—painting a compelling picture of innovation in the beverage consulting space.