Why do even the best finance teams struggle with clunky spreadsheets? Blaine Bertsch, Co-Founder and CEO of Dryrun, shares his journey from creative agency owner to fintech CEO, revealing how blending design thinking with deep financial insight creates software that CFOs actually love to use.

In this episode, you’ll discover:

· Why the initial target customer for his SaaS was completely wrong—and how talking to a broader audience revealed the real market

· The massive technical challenge of scaling from small business data to enterprise-level complexity without sacrificing performance

· How a design-led approach creates clarity and communication that raw data and spreadsheets cannot

· The common misconception about SaaS success timelines and why it’s often a "10-year overnight success"

· His philosophy that "ideas are worthless" and why execution and customer conversations are everything

For founders, developers, and anyone building B2B software where user experience is critical.

Connect With Blaine Bertsch:

· Website: https://dryrun.com

· LinkedIn: https://www.linkedin.com/in/blainebertsch

Chapters:

00:00 Introduction to Dry Run and Its Purpose

03:26 The Shift from Spreadsheets to SaaS

05:56 Design's Role in Financial Software

11:10 Learning from Technical Setbacks

16:37 Common Misconceptions in SaaS Financial Management

19:24 The Importance of UX in Financial Software

22:17 Transitioning from Creative to Financial Tech

27:21 Advice for Founders on Customer Engagement

27:43 Podcasting as a Tool for Communication

31:55 Innovation in Finance and Design

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