
Sign up to save your podcasts
Or


Why do even the best finance teams struggle with clunky spreadsheets? Blaine Bertsch, Co-Founder and CEO of Dryrun, shares his journey from creative agency owner to fintech CEO, revealing how blending design thinking with deep financial insight creates software that CFOs actually love to use.
In this episode, you’ll discover:
· Why the initial target customer for his SaaS was completely wrong—and how talking to a broader audience revealed the real market
· The massive technical challenge of scaling from small business data to enterprise-level complexity without sacrificing performance
· How a design-led approach creates clarity and communication that raw data and spreadsheets cannot
· The common misconception about SaaS success timelines and why it’s often a "10-year overnight success"
· His philosophy that "ideas are worthless" and why execution and customer conversations are everything
For founders, developers, and anyone building B2B software where user experience is critical.
Connect With Blaine Bertsch:
· Website: https://dryrun.com
· LinkedIn: https://www.linkedin.com/in/blainebertsch
Chapters:
00:00 Introduction to Dry Run and Its Purpose
03:26 The Shift from Spreadsheets to SaaS
05:56 Design's Role in Financial Software
11:10 Learning from Technical Setbacks
16:37 Common Misconceptions in SaaS Financial Management
19:24 The Importance of UX in Financial Software
22:17 Transitioning from Creative to Financial Tech
27:21 Advice for Founders on Customer Engagement
27:43 Podcasting as a Tool for Communication
31:55 Innovation in Finance and Design
Support the Show:
· Fuel the podcast: https://iferia.nestuge.com/supportme
· Subscribe and leave a review!
· Share
Want to Be a Guest on The Iferia TechCast?
· Reach out to Ezekiel on PodMatch
· PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast
By Ezekiel IferiaWhy do even the best finance teams struggle with clunky spreadsheets? Blaine Bertsch, Co-Founder and CEO of Dryrun, shares his journey from creative agency owner to fintech CEO, revealing how blending design thinking with deep financial insight creates software that CFOs actually love to use.
In this episode, you’ll discover:
· Why the initial target customer for his SaaS was completely wrong—and how talking to a broader audience revealed the real market
· The massive technical challenge of scaling from small business data to enterprise-level complexity without sacrificing performance
· How a design-led approach creates clarity and communication that raw data and spreadsheets cannot
· The common misconception about SaaS success timelines and why it’s often a "10-year overnight success"
· His philosophy that "ideas are worthless" and why execution and customer conversations are everything
For founders, developers, and anyone building B2B software where user experience is critical.
Connect With Blaine Bertsch:
· Website: https://dryrun.com
· LinkedIn: https://www.linkedin.com/in/blainebertsch
Chapters:
00:00 Introduction to Dry Run and Its Purpose
03:26 The Shift from Spreadsheets to SaaS
05:56 Design's Role in Financial Software
11:10 Learning from Technical Setbacks
16:37 Common Misconceptions in SaaS Financial Management
19:24 The Importance of UX in Financial Software
22:17 Transitioning from Creative to Financial Tech
27:21 Advice for Founders on Customer Engagement
27:43 Podcasting as a Tool for Communication
31:55 Innovation in Finance and Design
Support the Show:
· Fuel the podcast: https://iferia.nestuge.com/supportme
· Subscribe and leave a review!
· Share
Want to Be a Guest on The Iferia TechCast?
· Reach out to Ezekiel on PodMatch
· PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast