CPA Life

Beyond Strategy: The Human Side of BD


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Neil Barrow returns for part 2 of his special double CPA Life episode to unpack the realities of business development beyond buzzwords. John steers the conversation from the pitfalls of hiring for growth without a plan, to the delicate dance of balancing capacity and opportunity within your firm, and Neil's philosophy is refreshingly straightforward: keep things simple, focus on relationships, and don't lose sight of what actually works. You won't want to miss the unexpected parallel Neil draws between perfecting an award-winning chili recipe and building a business, or his insight into how beer tastings can open doors to new clients just as effectively as chamber of commerce meetings.

Get the full show notes and more resources at CPALifePodcast.com

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CPA LifeBy John Randolph

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