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Beyond Swag – How Imprint Engine Turns Global Merch Programs into Strategic Infrastructure
In this episode of BRANDED WOR(L)DS – A Transatlantic Dialogue, Caleb Gilbertson (CEO) and Colin Loughran (Global CRO) of Imprint Engine discuss how global merchandise programs evolve from campaign-based buying to unified, tech-enabled infrastructure. The conversation explores transatlantic differences, the role of data and governance in scaling responsibly, and why infrastructure enables creativity. A deep dive into how enterprise merch becomes measurable, strategic, and globally connected.
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By Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe)In this episode of BRANDED WOR(L)DS – A Transatlantic Dialogue, Caleb Gilbertson (CEO) and Colin Loughran (Global CRO) of Imprint Engine discuss how global merchandise programs evolve from campaign-based buying to unified, tech-enabled infrastructure. The conversation explores transatlantic differences, the role of data and governance in scaling responsibly, and why infrastructure enables creativity. A deep dive into how enterprise merch becomes measurable, strategic, and globally connected.