In this episode of Beyond the 3D, Michael J. Russ discusses how college students should be defining themselves through social media branding with Erica Bailey, CEO of CWG Digital. 

In Smart College Career Moves, Michael's book and college/university keynote, he stresses the importance of cultivating a positive social media brand. Erica is a specialist in the area of social media and speaks to students about how to approach social media, what to and not to do, and the importance of crafting social media posts with the future in mind.   

"Posts are out there forever," says Michael, "so craft them with intention and purpose, so they portray the best side of you."