Host Orsolya Seregély speaks with Mariia Leonova, media manager, consultant, and CEO of The Tellers Agency, about how newsrooms can navigate the world of social media. They discuss the balance between reach and editorial integrity, the most common mistakes outlets make when “gaming” algorithms, and why analytics and audience behavior matter more than raw reach. Mariia also shares practical tips for small and medium-sized outlets – how to set realistic workflows, diversify platforms, and experiment wisely without losing credibility.

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• Learn more about Mariia Leonova on LinkedIn
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