In this episode of Founders Future, with host Milan Kohut, we meet Judy Tsuei, a certified NLP coach, leadership mentor, and founder of a personal branding agency. Judy shares her journey from a creative in a traditional "tiger parent" household to helping high-achieving founders and leaders overcome the "arrival fallacy"—the feeling of emptiness after achieving external success. She delves into her unique methodology, which uses Neuro-Linguistic Programming (NLP) to identify and reprogram the unconscious patterns and limiting beliefs that hold people back, often achieving in a single "breakthrough weekend" what clients describe as "10 years of therapy."

Judy explains that her work focuses on uncovering the "greater problem" beneath surface-level issues, allowing for rapid transformation by aligning a person's unconscious mind with their conscious goals. She also discusses her multi-faceted business model, from AI-powered assessments and high-ticket one-on-one coaching to in-person retreats and training for other practitioners. The conversation explores her marketing strategies, which heavily leverage community and high-level networking, and her future goals, which include finishing her book, "How to Disappoint Your Parents in 10 Shameless Steps," and scaling her impact by training others in her powerful modalities.