This week with some of the tragic events and uncertainty that's in the world, today's guest has come at a perfect time. He is on a journey to make the world a brighter place, one sock at a time and much, much more.

Aiden Clarke is the general manager of We Are Posi.

Posi Socks was a business founded by Trent and Brooke Cotchin back in 2020. And has now been rebranded as We Are Posi. And is a business that lives, breeds and promotes, shares positivity throughout the community.

We Are Posi exists to make the world a better place, more positive place. And through their content messaging and how they show up, they wanna be the best part of someone's day. 

Aiden's journey from leading as the general manager at We Are Posi to previous roles as head of operations at AFL Publications and his earlier years as the head strength and conditioning coach at the old Caulfield Grammarians football club, he has learnt the art of blending strategic vision with hands -on leadership, whether it's optimising the team's performance on the field or spreading positivity into the community via posse socks or we are posse.

He's all in.

Beyond business, Aiden is passionate about mental health and wellbeing and championing positivity in the community. He has his own story and life's challenges are real. But Aidan believes that mindset can change how you feel. 

• A pivotal moment can lead to seeking help and making positive changes.