Many B2B sales teams still struggle with an inconsistent pipeline. In this insightful conversation with host John Golden, lead generation expert Bill Rice shares his blueprint for achieving predictable, sustainable revenue growth. This isn't your average discussion about sales—it’s a deep dive into the mindset and strategic actions required to succeed in a competitive landscape.

Bill Rice challenges the conventional wisdom that salespeople should wait for marketing leads. He outlines a powerful framework that puts control back in the hands of the sales professional, emphasizing the critical role of personal brand, deep industry knowledge, and the smart application of technology. Tune in to discover how to create effective lead capture mechanisms, orchestrate multi-channel outreach, and define a sales process that enables you to forecast with confidence. This episode is a must-listen for anyone looking to build a B2B sales pipeline that is both robust and reliable.