On this episode of Beyond the Beat - Exclusives, we catch up with Alfie — event promoter, creative, and the mind behind Our Turn events

Alfie shares how studying Music Industries at BCU and moving from Peterborough to Birmingham helped him dive into the music scene. We talk about launching events from scratch, building a brand, the highs and lows of being a promoter, and how staying organized (and patient!) is key. Plus, we get into his modeling journey with Atlantis Models, capturing moments through photography and video, and being nominated for major awards — all while staying true to his passion for music and community. Stay tuned for laughs, real talk, and major inspo for anyone trying to build something fresh.

Follow Alfie on IG @alfiemcii and keep it locked for more interviews with the creatives shaping Birmingham's future.