In this episode, Tristan and Brooke unpack a deeply nuanced, often messy conversation about the use of the word women (or womxn) in values-driven marketing—and what it means when that word doesn't fit. We talk about the continued use of gendered language in spiritual, somatic, and entrepreneurial spaces, the harm it can unintentionally cause, and how we might reframe our language to be more aligned, expansive, and inclusive.

This one’s part call-in, part call-out, and 100% rooted in care.

We explore:

- The disconnect between inclusive intentions and exclusive language

- Tristan’s personal journey navigating gender and visibility in business

- Why narrowing your niche around “women” can unintentionally uphold the very systems we’re trying to dismantle

- What it really means to market beyond the binary

- The power of resonance—and who gets left out when we default to gendered branding

Whether you’re a coach, healer, artist, or entrepreneur, this episode invites you to pause and reimagine how you speak to your people—especially if your people are more expansive than the word women can hold.

Relevant Resources:

Tristan’s article, “What to Say Instead of “Womxn” and Why It Matters”

Tristan’s article, “Spiritual Work Shouldn’t Harm: On Gender, Power, and Sacred Practice”

More free resources on gender and trans inclusion work

Call to Action:

Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it!

+ Episode Transcript